Salesforce Customer 360 - Overview

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Salesforce 360 is an integration tool that collects critical data from customers via 3rd party or Salesforce and presents it in a unified single view format. It is a comprehensive set of software services that have been integrated into a single, centralised platform known as Salesforce Sales Cloud CRM. As a result, it is an all-in-one platform that enables a company to gain access to new clients, discover and manage opportunities, and specialise in streamlining procedures to provide a pleasant experience to their clients.
Now comes the tricky part: how does Salesforce 360 work? To define it, we must navigate through different use cases that demonstrate Salesforce's importance beyond simply serving as an efficient CRM system. Salesforce Customer 360 offers the following solutions to help transform it into a fully functional platform:

Sales Cloud: Assist with sales, marketing, and customer service.

Customer service and support are provided by the Service Cloud.

Marketing Cloud: Interact with customers to coordinate marketing relationships.

Community Cloud: Serve as a channel of communication between customers and employees.

App Cloud: Provides development tools for the creation of custom Salesforce apps.

IoT Cloud: Data Storage and Processing Data of the IoT type


Features of Salesforce Customer 360

  • Data Unification & Consent Management
  • Advanced Audience Segmentation
  • Personalized Customer Engagement
  • Great Optimization with Einstein Insights

What is the Data Manager of Salesforce customer 360?

Salesforce Customer 360 Data Manager is a new cross-cloud tool that may be useful for:

  • The development of a standard profile for multiple systems
  • Providing access to source system data to data federation services
  • By incorporating Salesforce lightning components, swivel-chair use cases are eliminated.

Now the question is, what Customer Data Manager brings in its kitty? It includes notable features such as:

  • Vision
  • Goal
  • Common Identifier
  • Cloud Information Model

Implementation of Customer 360 Data Manager

Allow us to now discuss how to implement a customer 360 Data Manager, which is required for the smooth transmission of information to and from various services within an interstitial. They collaborate with depts to ensure a smooth implementation with the help of information administrators. Five critical steps will be required for the successful implementation of Salesforce customer 360 Data Manager:

  • Learn, Play And Get Started
  • Registration
  • Data Load
  • Data Sync
  • Enable Use Case

How implementing Salesforce customer 360 data manager is beneficial?

A slew of advantages flow from the implementation of Salesforce 360 Data Manager, all of which contribute to the success of a business. Some of them are highlighted in the following section:

  • Not just data, it understands customers in a better way
  • Focus on reduction in overall costs
  • Leverage Information in All Systems
  • Great Focus on Speedy Innovation

There are additional advantages to using Knowledge Manager, which include:


  • Simple management and creation of a single customer profile to serve across the entire Salesforce ecosystem
  • Provision of a centralised hub through which users can connect to multiple data sources
  • High-quality data distribution within and across the connected system
  • Enhancement of exception handling and compliance management
  • Increase in the productivity of service agents
  • Expect B2C customers to have positive interactions with companies that have multiple service systems.
  • Because everything is automated, the configuration is completed only once.
  • Point-and-click functionality for reducing implementation time in weeks\

Location: California, USA

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